1Sadam Husen Falahuddin, 2Amiruddin Saleh, 3Dwi Retno Hapsari
1Agricultural and Rural Development Communication Study Program, Faculty of Human Ecology, IPB University, Indonesia
2,3Department of Communication Science and Community Development, Faculty of Human Ecology, IPB University, Indonesia
DOI : https://doi.org/10.47191/ijmra/v7-i07-45Google Scholar Download Pdf
ABSTRACT:
The Corporate Social Responsibility (CSR) program is a program that must be implemented by every company. The main focus of CSR is increasing education rates, improving health quality, preserving the environment, and community empowerment (community development). This research aims to analyze communication performance and CSR program desires at PT Migas Utama Jabar (MUJ). The results of the research showed that communication performance in the PT MUJ’s CSR group was in social performance, ritual performance and political performance. Group of think carried out by one of the group leaders through a learning initiative using a smartphone. For program sustainability, there needs to be a roadmap for empowerment activities. Routine and intensive assistance provided to members of the assisted group (chicken, eel fish, and maggot feed)
KEYWORDS:communication performance, community development, CSR, empowerment, sustainability.
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